Maxime Bernier's donor base is bigger and broader than Kellie Leitch's
The most recent set of fundraising data for the Conservative leadership race put Kellie Leitch narrowly ahead of Maxime Bernier in total dollars raised. But an analysis of where these contributions came from suggests Bernier has a bigger and broader base of national support within the party — and that puts him in a much better position to win than Leitch.
Between April 1 and Sept. 30, the latest data available from Elections Canada, Leitch raised $450,421.56, a little more than Bernier's $427,508.72. Ontario MP Michael Chong raised $208,913.72, while Alberta MP Deepak Obhrai raised $1,100.
The other 10 contestants either launched their campaigns after Sept. 30 or had no contributions to report prior to that date.
Taking into account individuals who made multiple contributions and counting them only once, Bernier raised his money from 1,788 individual contributors, compared to 1,049 for Leitch, 370 for Chong and two for Obhrai. In other words, Bernier received money from 56 per cent of all donors to the race in this period, compared to 33 per cent for Leitch and 11.5 per cent for Chong.
But over and above Bernier's advantage in the number of donors, he has a superior regional distribution of that support than does either Leitch or Chong.
And that's a decisive factor in the Conservative leadership race.
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